The Importance Of Pricing Your Home

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As a Realtor I take pride in pricing a home to successfully sell on the open market. Homes that are priced correctly will sell fast and may even attract multiple offers. A home that is well-priced shouldn’t be marked too far above similar homes in the area. Likewise, it should not be substantially lower than similar homes in the area where it is located.

To sell a home quickly and with the most buyer interest, sellers should look to a realtor for a comparative market analysis. A home that is priced to sell should be listed to compete with similar homes in the area. To find that magic number, a Realtor, like myself, will analyze recent home sales and create a market strategy.

Recently, I noticed a home go on the market in my Northeast Tallahassee neighborhood. Today, I checked the price. The home has been on the market for three days. Within the first 24 hours, the home went under contract. You would imagine that this is great news for the seller. However, the home was priced at $30,000 below its market value! I was shocked. There are many similar homes in the neighborhood that have sold quickly for much more money. It is no wonder that a buyer quickly latched on to this deal of a lifetime.

When undervaluing your home, you are leaving money on the table. No seller ever wants to leave money on the table. Alternatively, overvaluing your home will turn away potential buyers. It will also ensure that your home sits on the market and you will continue to pay your monthly mortgage payments, taxes, and insurance. For your home to sell, it must be priced according to its fair market value.

If you are considering selling your home I can help you find that magic number. My goal is to sell your home quickly and at a great price. So, don’t leave money on the table. Contact a Realtor you can trust!


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